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Case study - West Bromwich Building Society

Diversity Dimension Managing Director Richard Purser developed the proactive customer led diversity strategy for the West Bromwich Building Society, which had a multi-faceted approach:

The end result was an outstandingly positive perception by local and much wider communities, providing some excellent sustainable results.

The West Bromwich Building Society has consistently appeared in the top three national ranking listed in the annual benchmarking study, Race for Opportunity. Often it was the only regional organisation in the top ten, competing against over 100 organisations including FTSE 100 companies, government departments, the police and armed services.

But their results have been more tangible than simply being listed as one of the best in the area of diversity. The West Bromwich Building Society has achieved:

If you’d like to know how you could improve your approach to diversity and business performance contact Richard Purser at

To read an article from ‘Money is changing’ click here