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Case study - Leicester City Football Club

Football has been proactive in tackling prejudice, and with a few public exceptions has been successful in removing racism and other anti-social behaviour from the game.

Diversity Dimension converted this approach to proactive engagement with the creation of a community strategy for Leicester City Football Club, whose home is in the city forecast to become the first in the UK with an ethnic majority population.

Contact with community groups, schools, public, private and voluntary sector organisations, supporter groups and relevant media enabled the club to become recognised as a leader in developing a diversity strategy which delivered positive sustainable results:

If you’d like to know how you could improve your approach to diversity and business performance contact Richard Purser at

To read an article from the ‘PSD Focus’ click here